The Bugatti Veyron, a symbol of automotive excellence, presents a unique challenge for customization. The model in question is the Bugatti Veyron 16.4 Grand Sport Vitesse, a car known for its record-breaking speed and unparalleled engineering. Despite its iconic status, POG, a passionate car enthusiast, believed that even a Veyron could be personalized to reflect its owner's unique taste and style.
Bugatti & Ferrari 812 Superfast bench test from 11 min 53 seconds
Heinz Performance took on this challenge with enthusiasm. Our focus was on enhancing the Veyron's auditory experience without compromising its legendary performance. We worked alongside Kline Innovation to create a custom exhaust system made of Inconel – a super lightweight yet incredibly durable material, commonly used in Formula 1 and aerospace engineering. This bespoke design not only reduced the weight of the exhaust system but also significantly enhanced the car's acoustic profile.

One of the primary goals was to bring the Veyron's engine sound to the forefront. The standard Veyron, while powerful, is often dominated by the sound of its turbos. Our custom exhaust system shifts this balance, allowing the majestic roar of the 16-cylinder engine to shine through, complemented by the distinctive turbo whistle. This harmonious blend of sounds transforms the driving experience, adding an auditory depth that matches the car's physical prowess.


The installation process was meticulous, with each component designed to fit perfectly into the Veyron's existing setup. This precision engineering ensures that the car's performance remains uncompromised, while its new voice is unleashed. The final product is lighter than the original, weighing in at only 5 kg compared to the 18 kg of the standard exhaust, thanks to the use of Inconel.

This project was not just about enhancing performance but also about personal expression. POG's vision for a car that reflects his personality and passion for driving aligns perfectly with our philosophy at Heinz Performance. We believe that every car, no matter how iconic, can be a canvas for personalization – a philosophy we were excited to apply to one of the world's most exclusive vehicles.

The result is a Bugatti Veyron that retains all its original glory and performance credentials while gaining a new, more expressive and distinctive voice. It's a testament to Heinz Performance's dedication to innovation, craftsmanship, and the art of automotive customization.

Experience the transformed Bugatti Veyron and its mesmerizing new sound at the Brussels Auto Show, where POG will be showcasing this masterpiece. It's a unique opportunity to witness firsthand how Heinz Performance can elevate an already extraordinary vehicle into something even more exceptional.

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